Tuesday, December 31, 2019
Bright Lights, Big City And White Noise - 1934 Words
Comparison Paper: Bright Lights, Big City and White Noise Bright Lights, Big City Bright Lights, Big City, is an American narrative, by Jay Mclnerney. The narrative is among Americaââ¬â¢s most notable novels, presented in the second person. In the book, Mclnerney presents the narrator as a worker for highbrow magazine. He depicts the narrator as party maniac, and cocaine user, who intends to literally lose himself in the profligacy (hedonism), of the yuppie party scene (McInerney 213). The narrator frequented ââ¬ËHeartbreakââ¬â¢, a preeminent nightclub in New York City. Amanda, the narratorââ¬â¢s wife opted to walk out on him, after establishing her modelling career in Paris. The narrator lived in denial. He opted to assume his wifeââ¬â¢s departure, and live as if nothing had change. He lived in the hope that his wife would return (McInerney 343). Nonetheless, the narrator opted to search for his wife at her fashion events. He was overly fixated on his wifeââ¬â¢s memory, where he obsessed on her possessions, her modelling pictures, and a dummy ba sed on her. Overtime, his incongruous lifestyle influenced his career. Progressively, the narrator became overly disillusioned, and fixated on his wife, and the acquisitive New York culture. White Noise White Noise, a book by Don DeLillo, is among Americaââ¬â¢s most remarkable works categorized under postmodernism literature. The book gives a picturesque description of Jack Gladney (the protagonist), a college professor in a second-rate town AmericanShow MoreRelatedMy Perfect Escape Essays1634 Words à |à 7 Pagesway to feel the happiness of both of those places is to close my eyes and let my memories overwhelm my reality. Growing up in the capital of Alabama may seem like it could offer me a lot to do, but in actuality, it is not the biggest city in the state and definitely not the most exciting. The only two real places of entertainment in Montgomery are the Movie Theater and bowling alley. Rave Motions Pictures is junior-high-aged-kid territory, though; when I go there, all I see is groupsRead More My Perfect Dream Place Essay examples868 Words à |à 4 PagesMy Perfect Dream Place A white, fluffy snow covers the Colorado peaks like a fuzzy, thick blanket. The snow is like a big overstuffed pillow ripped apart, spilling white cotton over everything. It is snow so fluffy that when laid down on it makes one believe that they are in heaven, floating around the sky on a feathery cloud. The mountains look like a picture out of National Geographic. There is not one sign of human disturbance anywhere. The mountain creek only flows when the sunRead MoreThe Day Of The Camping Process1309 Words à |à 6 Pagesthe end there are many excellent experiences and sensations camping can provide to anyone. The start of the camping process is the most difficult, but a crucial part none the less. Waking up good and early, the room is filled with a bright, orange early sunrise light. The air is cool and crisp, the faint sound of birds chirping enters through the window and the smell of breakfast passes the through the doorway into the room. Throwing the checkered blanket aside and rising from the warm bed feelsRead MoreThe Mystery Date1738 Words à |à 7 Pagesmansion with a bunch of people we dont know,â⬠she replied. Ten minutes later, we were in the theater to watch this movie. The movie was about a mysterious man who hosted a dinner party at his mansion. He had invited a bunch of people who lived in the city. These people were from his high school and were the ones who had bullied and hurt him. When his party began, he was not at his own party, but instead was hiding in his elaborately built mansion so that he could hide almost anywhere without being seenRead MoreThe Death Of The Cold War1263 Words à |à 6 PagesMore than 90 percent of the city was destroyed the survivors from the first bomb said all they remembered was a brilliant light, whiter than any white they have ever seen. It was like millions upon millions of flashbulbs going off at once. Few recalled hearing any noise. All those families dead, just think if the war never happened. Or that they beat us to the nuclear bomb and that happened the us. And they would probably would bomb new York first since its such a big city now for d evastation. WhenRead MoreMini Island Descriptive Essay1099 Words à |à 5 PagesAll over the world there are breath taking sights and places you must visit in your lifetime. Hidden towns and cities are all around but there is one in particular that no human has ever heard of, until now. Deep in the blue seas there lies a small island with the name of Sunny Views. This mini island is what anybody would consider an average paradise. Thereââ¬â¢s the ocean of course, palm trees, beach fun, and eventful resorts. There were surfers in the water and youngsters playing in the sand. EverythingRead MoreEssay on Short Story: What Truly Happen to David852 Words à |à 4 PagesSHORT STORY David was a 45 year old Scot living in Florence for the past 15 years. He had been there for his summer vacation with his brother and fell in love with the city. He loved it so much that he did not even go back home. His brother died shortly after their trip. David could never fully process and recover from that loss. But if that was not enough, his parents just ignored David and wanted distance from him out of fear to be hurt again. David took it personal and swore to himself thatRead MoreThe At The Winding Wheel Theatre2010 Words à |à 9 Pagesrepresented crime and destruction, this showed the characters lived in a city. The street had one house on one side and the other in the other side Mrs Johnstone house was small, it was attached to two other houses which showed it was overcrowded and there was lack of space, which also indicates it was a low class area. The large unattached house represented Mrs Lyons house. It had lots of space as it was by itself. There were a big gap between Mrs Lyons and Mrs Johnstone house, which showed proxemicsRead MoreDrawing a Map in Photoshop7064 Words à |à 29 Pagesslightly less from pole to pole so it wouldnââ¬â¢t roll very w ell due to this beer-belly but for simplicityââ¬â¢s sake I use 12,500 so use 25,000 X 12,500). This image size really makes my pc chug so I just make a bunch of continents and at the end make one big composition. 2. Background information: look at some topography maps or Google earth maps of mountain ranges, swamps, beaches, deserts, rivers, lakes, forests, canyons, arctic poles, or any other geologic phenomena you want in your map so thatRead MoreAlice Munro the Found Boat4294 Words à |à 18 Pagesthere was the Flood. It was the Wawanash River, which every spring overflowed its banks. Some springs, say one in every five, it covered the roads on that side of town and washed over the fields, creating a shallow choppy take. Light reflected off the water made every- thing bright and cold, as it is in a lakeside town, and woke or revived in people certain vague hopes of disaster. Mostly during the late afternoon and early evening, there were people straggling out to took at it, and discuss whether it
Monday, December 23, 2019
Emma and Clueless Essay - 897 Words
It seems to be a reoccurring theme these days for movie writers to recycle old concepts and story lines. This is the exact case in the popular 1995 film Clueless written and directed by Amy Heckerling. This film seems to be all about the trials of the good life in Beverly Hills, but if one looks deeper it is actually a modern take on the classic novel Emma by Jane Austen. When closely examined one can see how the two main characters are exactly alike except they are matched to their own particular time periods. The issues that affected Emma in her day and the same issue that affect Cher in hers. Cher and Emma are both over confident in themselves, they misjudge others, and they experience the same types of problems in their romanticâ⬠¦show more contentâ⬠¦Once these initial mistakes are made both characters begin to mess up over and over again. Emma believes Frank Churchill to be unspoken for and attempts to place herself in he favor. The best parallel for this in Cluel ess is when Cher mistakes a gay friend to be someone interested in dating her. Both men each have unarguable reasons for being decidedly unavailable. Another mistake both characters make is by insulting people close to them. Emma also insults Miss. Bates by implying that she is stupid, causing her true mate, Mr. Knightly, to think poorly of her (Austen, 191-194). In Clueless Cher says that Lucy, her maid, speaks Mexican as opposed to Spanish making Josh think shes rude. Cher and Emma both make the mistake of misjudging others. Neither of them can correctly judge the intentions of others. Emma believes that her attempts to set up Harriet with Mr. Elton are successful when he begins to spend all of his time with the girls and fawns over her painting of Harriet like a schoolboy. However, Emma cannot see that Mr. Elton has set his sights on her and not her friend. His love for the painting is due to the painter and not to the model. Cher encounters the same dilemma when she believes that Elton is in love with Ty. Elton asks for the picture of Ty to put in his locker, it is because it is a picture Cher has taken not because it is of Ty. Whenever he does anything nice for her, CherShow MoreRelatedEmma Clueless915 Words à |à 4 PagesESSAY PLAN: TRANSFORMATIONS ( EMMA/CLUELESS Intro: C appropriates Eââ¬â¢s 19th Century context into a contemp. Beverley Hillââ¬â¢s society embedded in material availability and conspicuous consumption. o Austenââ¬â¢s PURPOSE not changed ( C ( satire of context and human nature ( C has other purp. ( Question value and validity of texts ( POMO TRANSFORMATION THESIS: The transformation of a text helps develop and mold new meaning to its counterpart, and hence deepen the understanding ofRead MoreClueless a Transformation of Emma4584 Words à |à 19 PagesHow does the composer of Clueless use film techniques to transform the social, historical and environmental context of Jane Austenââ¬â¢s Emma to the modern context of Clueless? Amy Heckerlingââ¬â¢s Clueless involves a storyline, which closely follows the text of Jane Austenââ¬â¢s novel Emma. However, there are some key points of difference in the transformation that has taken place. This is due to the individual context of the nineteenth century prose text and that of the modern appropriated film text. TheRead MoreEmma and Clueless Essay1975 Words à |à 8 PagesHow has the change in context of Emma and clueless shaped the values conveyed in the two texts? In Amy Heckerlings 1995 film clueless we see the deep transformation of Jane Austinââ¬â¢s more conservative 19th century classic Emma. In clueless we see the values and themes of high culture literature combined with the modern context of teenage society in the 20th century. The transformation of Jane Austens novel Emma to the 20th century film Clueless by Amy Heckerling allows for the same themes of socialRead MoreTransformations: Emma and Clueless1297 Words à |à 6 PagesThe universality of themes pervading both Emma and Clueless in correlation with the humanistic, obviously flawed protagonists in both texts, captivates and immerses responders. This engagement leads to an involvement and enjoyment in the composerââ¬â¢s craft, which enables the respondersââ¬â¢ to obtain sophisticated insight into the textââ¬â¢s concerns on both subjective and objective levels. Critiques agree that the transformation enables an audience to ââ¬Å"enjoy cultural capital and aesthetic kno wledgeâ⬠whileRead MoreEmma and Clueless Notes2482 Words à |à 10 PagesEmma/Clueless speech Draft thesis: The ideas of appearance vs reality, development of maturity and love are ideas explored through techniques, Appearance vs reality -blindness to truth Emma | Clueless | * Manipulating reality to suit perception of it * Resulting self-deception, confusion, misunderstanding * Dramatic irony empowering us to see through human flaws and social failings of Emma. This often has unexpected results:-Mr Eltonââ¬â¢s proposal ââ¬Å"she could have been so deceived...sheRead MoreA Comparative Study Of Emma And Clueless1079 Words à |à 5 PagesUpon a comparative study of the texts Emma and Clueless, we can see that the quality of relationships in society bears strong similarities, despite their different contexts. Emma is set in 16th century England, where the rigid social structure dominated social interaction. This is contrasted to Clueless, which is set in 1990ââ¬â¢s Beverly Hills where popularity was integral to determining a relationship. Being integral to modern society, relationships were used as medium to secure wealth and to findRead MoreComparing Clueless and Emma Essay1816 Words à |à 8 PagesCLUELESS VS. EMMA Adaptations of Jane Austenââ¬â¢s, Emma, are usually period pieces diligent in capturing and replicating the manners, dress, language and values of the original text. Clueless, written and directed by Amy Heckerling, deviates drastically from the norm, as the film is not a period piece. While Emma is set in the early nineteenth century in the country village of Highbury, sixteen miles out of London, England, Clueless is set in Bronson Alcott High School almost two hundred years laterRead MoreThe Connection Between Clueless and Emma Essay594 Words à |à 3 PagesThe Connection Between Clueless and Emma A valuable connection can be made be made between Jane Austens Emma and Amy Heckerlings Clueless although fashion, customs, society and language differ between the two. The connection is made through the plot, characters and inevitable human nature. The themes of vanity, rank, status and gossip link the two medias and create a valuable linkage in relating the 19th century life with the contemporary world. Fashion is constantlyRead MoreSummary Of Emma And Amy Heckerlings Clueless1369 Words à |à 6 PagesJane Austensà Emmaà and Amy Heckerlingsà Clueless. 1300-1500 words Texts and their appropriations presents the ways of thinking and the values existent within their societies. When comparing Jane Austenââ¬â¢s Regency novel Emma and Amy Heckerlingââ¬â¢s adaptive feature Clueless, it is evident they offer diverse perspectives significant to understanding the composerââ¬â¢s contexts. In differentiation, Emma highlights the significance of matrimony, whereas this value is cast aside in Clueless. Clueless also introducesRead MoreTransformation - Jane Austen Emma to Clueless2160 Words à |à 9 PagesHeckerlingââ¬â¢s post-modern film transformation Clueless (1995) is derived from Jane Austenââ¬â¢s classic novel Emma (1816) with both texts comparable as they use satire to address similar values. The shift in context enables the texts to reinforce the values of Regency England or 1990s Beverly Hills. Heckerling subverts and appropriates the original text to a cinematic context, through this she can comment on American society thus invoking n ew meaning to the ideas in Emma. Both composers approach the place of
Sunday, December 15, 2019
Cultural Problems in International Business Free Essays
Martinez Construction Company in Germany ââ¬â Cultural Problems 2. 2. 1 PROBLEMS Cultural barriers to integration The considerable differences between the Spanish and German business practices could have been diminished through a sound pre-assesment made by Martinez Co. We will write a custom essay sample on Cultural Problems in International Business or any similar topic only for you Order Now Since this understanding process was not pursued, a cultural conflict occured which may significantly hinder the processes of strategic and operational management of the two companies as a whole. The most important barriers of cultural dimension include: Barriers to cultural integration| Suggestion for limiting the impact| 1. Cultural shockââ¬â¢ as a consequence ofstrong cultural diversity of companiesconstituting a holding group;| Cultural transformation, respectingcultural values and customs of a targetcountry. | 2. ââ¬ËCultural maladjustmentââ¬â¢ of boardmembers delegated by a parent company;| Management through values, systems formonitoring social feelings of the targetcompany. | 4. Management style differencesbetween companies. | Management through goals as a basisfor work appraisal of the managementpersonnel and employees| Financial issues Martinez Co. ââ¬â¢s representatives are involved in a process of Merger and Acquisition which they discover gradually. This means that they have allowed themselves to be unaware of the exact risks and implications, especially from the financial point of view, from the moment they accepted a contract that did not contain enough information related to this topic. Now they are facing unpredicted expenses, and the possibility of new ones to occur cannot be excluded. Ensuring that an acquisition is a good fit, not only on paper, but as an integrated business, calls for going beyond traditional financial assessments, to detailed value analysis, especially within an international business context. As Treuhandanstalt rushed the process and Martinez Co. imply went with the flow, requirements that should have been included in the contract are now threatening the Spanish companyââ¬â¢s financial capacities. 3. 2 Causes of the problems The problem regarding cultural contradiction became difficult to cross due to the following errors: -Martinez representativesââ¬â¢ did not make an appropriate due diligence a s no research regarding business practices in Germany had been made. Juan Martinez was sent to conduct negotiation just because he was genuine and had a practical thinking, but his lack of information proved to have a great negative impact on the deal obtained. Their reasoning to expand in Germany is poor. Diego Martinez took into account only the fact that Germans enjoy Spanish atmosphere and often choose Spain as a target market for business. On the other hand, they did not take into account that differences in leadership approach and culture in general can affect their interest. It is very important to be aware that if companies from a specific country conduct successful affairs in your country, it does not necessarily mean that you will benefit from the same success there. The financial problem occurred mainly because some of the steps within negotiating the merger were skipped. Firstly, Martinez accepted to sign a contract without enough details about Konstruktââ¬â¢s financial position. They requested, indeed, a Phase Contract which made Germans unclear and, moreover, gave them little perspective about future financial risks. In fact they bought a company without knowing exactly what they are getting. The second main contribution to the synergyââ¬â¢s financial issues was brought by Treuhandanstalt. Although THA must have focused on evaluating the firms, especially their financial soundness and the cost for the buyer, it had, in this case, as main concern the speed of transaction. Therefore, they pressured Martinez during this process, without focusing on future risks and arrangements for upgrade. 3. 3 Negative effects that occur If problems will not be solved The cultural dissonance will have the following consequences: * Management will face severe problems in providing incentives for employees, therefore their productivity will go downwards; * Employees will become confused about their role in the company so their lack of initiative and responsibility will worsen. In addition, this synergy attempt will face challenges caused by financial problems: * The plans of stability and progress will be severely hampered in the case of Martinez Co. ; if they fail now, they will find it extremely hard to expand even on another foreign market (a financial fiasco would make Martinez unconfident and the idea of international expansion would definitely be seen as a peril). * Company might become insolvent if the new expenses emerged are not handled at time and properly. 3. SOLUTIONS Cultural barriers ââ¬â a first solution would be to map out the chain of command (employees must understand their exact role in the company and must be informed about the participative leadership approach specific to the Spanish company) ââ¬âcommunication based * Strategic focus ââ¬â agree on the goal (ââ¬Å"enrichmentâ⬠) and find the right cultural approach to achieve it ( certainty needed, more like Germans) * Mix useful elements from both cultures in such manner that leadership and employees can move together towards their goal ( keep theâ⬠all about work policyâ⬠but make them involve in decision making through incentives) Financial issues Cash injection , as expense on regulations is compensated by the opportunities offered on this new market ( raw materials at hand, low wages required and brown field investment advantages) * Assess the coââ¬â¢ future growth rate and profitability in order to understand if the acquisition is a good option * Require a renegotiation of the contract, which should imply these extra- expenses. 4. CHOOSING the OPTIMAL SOLUTION . Culture ââ¬â Mix useful elements from both cultures in such manner that leadership and employees can move together towards their goal ( keep theâ⬠all about work policyâ⬠but make them involve in decision making through incentives) * b. Financial ââ¬â Assess the coââ¬â¢ future growth rate and profitability in order to understand if the acquisition is a good option ( discuss with third parties and experts) . IMPLEMENTING the OPTIMAL SOLUTION a. Communication: employees must be informed about policies adopted, about their role exactly. This way, they will be less inclined to reject the new management and their approach. b. Studies of the market ( it has potential since raw materials are available an also is labor) , discussion with experts and third parties. How to cite Cultural Problems in International Business, Papers
Friday, December 6, 2019
Jollibee Phenomenon free essay sample
Jollibee is one of the Philippines phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor, it later expanded its menu to include hot sandwiches and other meals. With encouraging success, Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines. In 1984, Jollibee reached the P500 million sales mark, catapulting the company into the list of Top 500 Philippine Corporations. In 1987, barely 10 years in the business, the company joined the ranks of the Philippines Top 100 Corporations. It then became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines. Undisputed leadership Jollibee is the countrys leading fast food chain. We will write a custom essay sample on Jollibee Phenomenon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The size, geographic expanse and breadth of the companys operations have grown exponentially from a handful of Jollibee stores twenty-five years ago to over 400 stores in the Philippines and several international stores in countries like the United States and Hong Kong. It is now an international brand with phenomenal milestones that has made millions of Filipinos proud. But Jollibees leadership is not only reflected by market share (the company enjoys more than half of the entire fast food industry); numerous local and global awards attest to this as well. Recipe for success The foundation of Jollibees rapid growth has been its strategy to establish dominant market coverage complemented by its superior menu line-up, creative marketing programs and efficient manufacturing and logistics facilities in support of its widening restaurant chain. It is powered by teams of well-trained individuals embracing the culture of integrity and humility, working in a family-like environment of fun and togetherness. As a corporate citizen, Jollibee is also committed to serve its host communities. The company not only nourishes bodies but also peoples spirits through countless socio-civic projects. A triumph for and of the Filipino Jollibee dedicates its continuous success to those who have supported the company from the very start the Filipino people. Jollibee has grown to be so well loved that every time a new store is opened, especially overseas, Filipinos form long queues to the store without fail. It is not just a place where they feel at home; it is a stronghold of heritage, a monument of Filipino victory. Values â⬠¢ Always customer first â⬠¢ Excellence through teamwork Spirit of family and fun â⬠¢ Frugality, Honesty and Integrity â⬠¢ Humility to listen and learn Mission â⬠¢ We bring great taste and happiness to everyone Vision â⬠¢ Become the most dominant and best-tasting QSR â⬠¢ The most endearing brand that has ever been â⬠¢ We will be within reach of every Filipino â⬠¢ We will lead in product taste at all times â⬠¢ We will pro vide FSC excellence in every encounter â⬠¢ Happiness in every moment. Jollibee Operations Bee happyâ⬠¦. Langhap-Sarap sa Jollibee! Day in, day out, Jollibee serves over one million Filipinos who flock to its more than 400 stores all over the country. In ways, small and grand, Jollibees tasty food, cheerful service and friendly crew touch the lives of so many people who leave its stores with happy memories that will last long after that birthday party, first date or even just that simple meal a customer had when he dropped in one rainy day. From a modest beginning, Jollibee has grown to become not only the number one fast food chain in the Philippines with over 400 stores nationwide, but is also an international brand that has the distinction of being one of the worlds most admired companies by the Far Eastern Economic Review. But Jollibee is not stopping here. To reinforce Jollibees capability to enhance it leadership and build growth, the Management embarked on a broad range of strategic initiatives. Since its starting 1975, the company has expanded tremendously. The phenomenal growth is attributed to the companys unwavering quest to serve and delight the Filipino customer as well as its ability to anticipate and adapt to the ever-changing market environment. Jollibee continues to push its store network expansion maintaining lead over competition, focused on optimum results from right -sized stores on the best site selection in trading territory. This ensures effective and efficient market coverage. To meet the challenges of a more intensely competitive market and to manage the business more effectively, the company undertook a major initiative to re-align the structure of Jollibee Philippines. The new organization, which has successfully been put in place, has the capacity of enhancing continued dominance in the quick service industry. In 2000 Jollibee Philippines was decentralized into four autonomous Regional Business Units (RBU), corresponding to the countrys major geographic markets: Mega Manila, North Luzon, South Luzon and Visayas-Mindanao. The decentralization has structured each RBU into a more manageable business size and span of control. Key support functions like human resources and administration, finance and network development have been transferred to the RBU for greater efficiency in the delivery of products and services, quicker coordination and more timely decision-making. The Head Office/Corporate Services functions (Marketing, Finance, Restaurant Systems, Engineering) have been re-aligned as Support Center to provide continuing assistance to the RBUs and provide corporate-level directions. The new structure has proven to be more responsive to the needs and challenges of a rapidly growing organization and an even more dynamic market. The program has resulted to better execution of programs and renewed enthusiasm and commitment from the Jollibee people. Parallel to all of the above initiatives is the continuous improvement of operating productivity and efficiency across the Jollibee fastfood chain. It continues to initiate improvements on equipment and facilities as well as store procedures to generate faster volume turnover and achieve better quality in the delivery of products. Jollibee remains firm in its resolve to maintain its dominance in the fastfood industry. It will continue to push forward with its strategic programs and aggressively pursue further network expansion to ensure superior market coverage nationwide. Most importantly, it will continually apply itself to the paramount task of consistently delivering superior tasting products at the most affordable prices and services of the highest standards in a bright and clean store environment. In line with its long-term goal to be the dominant food service leader in the country, the company acquired Greenwich Pizza in 1994 enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. A year later the company acquired the franchise of Delifrance, an international food company. This further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market. In 2000, the strategic acquisition of Chowking solidified the companys position as the dominant leader and allowed it to have leadership in a major fast food market the Oriental quick service restaurant segment. The incorporation has revitalized Chowking; providing a platform for the growth of the business and further increasing the enterprise value of the Jollibee Group. Jollibees advertising is deeply rooted in the traditional Filipino values of family and love for children. Fueled by Filipino creativity, its expression Atin ang Langhap Sarap! is anchored on its products unique taste and superiority. It aims to be perpetually in the public consciousness through television, radio, print, cinema advertisements and billboards. The company also sponsors selected community activities. Moreover, premium items and toys are offered to bring home and display on the toy shelf. Likewise, as a way to ensure that the superior equity is sustained and a strong, cohesive and comprehensive visual identification in all Jollibee stores is created, a system wide Jollibee retail identity was initiated. The international graphic design group, Addison was commissioned to formulate the new retail identity that is more dynamic and fun-oriented. The new retail identity is an integrated system encompassing the total restaurant design from the menu-board and various signages, the dining equipment and area, to the Playland and other facilities. The product menu is continually reviewed to sustain consumer excitement. Existing products are improved and re-launched. New products are test-marketed in keeping with the strategy of having a continuing fresh line up of products. All these to respond to customers changing needs and preferences which has been a major factor in Jollibees success. At the forefront of innovative marketing and advertising program are the Value Meal product upgrades and additions. This has indeed proven to be an effective response to the narrowing consumer spending power brought about by the current economic crunch. Jollibee owns the children market and will endeavor to keep its stronghold on this segment. Hence, Jollibee continues with its Jolly Kiddie Meal promotions, offering a choice of Regular Yum, Spaghetti Special or Chickenjoy. The sales forecasting done by the store manager is the main determinant of the amount of supplies the store will need. Sales is proportional to the number of products sold so forecasting sales in advance would tell how much supplies the store need to order. Sales is projected daily or weekly and is based on the storeââ¬â¢s sales history. From the sales history, the store manager can determine the storeââ¬â¢s day type. The day type refers to the categories of a dayââ¬â¢s performance. These are Slack, Semi-Peak, and Peak. Knowing the storeââ¬â¢s day types will help the store manager determine the sales projection. Production Scheduling Production scheduling is done after determining the demand for each of the products. Each of the product has different production schedules. This is because the demand of one product is different from the demand of another product. They have also different times of peak sales. The schedule determines the number of product to produce for every hour of the day and the number of product to maintain on the warmer bin. Supplies Planning It is the system of planning the amount or volume of materials needed by the store to meet the demand for products at specific volume of transactions for a given a period. Objective of Supplies Planning Through supplies planning, the store manager gets to determine the actual order for each item in the store. Supplies planning prevents overstocking and stockout of supplies. The steps in supplies planning are: 1. Plan the supplies needed by the store based on sales projection. 2. Ensure correct perishable and nonperishable inventories.
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