Company Analysis on eFax Essay Example | Topics and Well Written Essays - 3750 words

Company Analysis on eFax - Essay Example The objective of the company was to turn every fax machine virtually into an internet-on-ramp. The company provided millions of professionals a revolution in their document communications reducing the clutter of paper work and making faxing easy and accessible (Business Wire). eFax.com was the first company to provide such a free unlimited Internet service which had set a new standard because of the easiness to use technology involving fax - to - email delivery. The free service by the company was intended to unite 500 million global users of fax with approximately 100 million users of email. eFax.com was a breakthrough of web services and this paper brings out an analysis of the company eFax including its evolution and the final takeover by J2 Global. The company was utilizing its digital messaging technology for Internet applications. This included the use of Hotsend software, introduced in December 1998, and he M900e MFP which came to the market in January 1999. On February 8, 1999 the company changed its name from JetFax Inc to eFax.com and made the announcement of its eFax service, the first free fax to email service. eFax.com Inc was formerly known, as JetFax Inc was a leading provider of internet document communications solutions. ... The MFP market consists of office equipments that combine the print, fax, copy and scan functions in a single machine. The company had built up its product of eFax.com basing on this strong technology emphasizing the internet applications for the domestic transmission and software expertise. SWOT Analysis The SWOT analysis reflects the strengths, weaknesses, opportunities, and threats relating to the operation of eFax.com. Strengths Unique product line that covered business related associations and also the company is the first one to introduce efax kind of a product Free eFax service attracted more number of online customers increasing the advertisement revenue Combination of embedded system technology and connected software enhanced the utility of the products and services offered with scope for further technological improvements The company has a wider and prominent customer base Weaknesses The company had several products with misplaced focus on marketing The currency and other associated risks with the business in foreign countries increased the currency risk and other losses associated with the foreign exchange transactions The changes in technology entailed more expenditure towards research and development Opportunities The technological advancement provides scope for the development of newer and improved products and services including VoIP and other voice communication products The products are capable of being marketed internationally which increases the scope for the increased revenues Combining the embedded technology system software with the latest technological advancements make the application of the services easier